APA Style

JR., O, C, W., Mullins, J, W. (2014). Marketing Strategy: A Decision-Focused Approach (8). Singapore: McGraw Hill International Edition.

MLA Style

JR., Orville, C., Walker,., Mullins, John, W.. "Marketing Strategy: A Decision-Focused Approach". 8 Singapore: McGraw Hill International Edition, 2014. Text.